
Lucija Kračun, MD
Specialist of family practise
AAAMED diploma for aesthetic medicine
Men’s skincare isn’t just about appearance—it’s a smart investment in your health, confidence, and long-term well-being. A well-maintained complexion enhances not only how you look but also how you feel, empowering you to put your best face forward every day.
THE KEY STEPS TO A MEN’S ROUTINE
If skincare is new to you, don’t worry—getting started is easier than you think! Follow these simple steps to begin your journey into men’s grooming and self-care. The essential products to kickstart your routine? A gentle cleanser to remove dirt and oil, a moisturiser to keep your skin hydrated, and a sunscreen to protect against premature aging and sun damage. Investing in these basics will set the foundation for healthier, more confident skin.
Great! You’ve mastered the basics—now it’s time to level up your routine. Your eyes, often the first to show signs of fatigue, deserve extra care. An eye serum or eye patches will hydrate and rejuvenate, keeping your look fresh and youthful.
For a deeper cleanse, introduce a purifying exfoliator or face mask twice a week. These power-packed treatments help remove impurities, unclog pores, and restore your skin’s vitality. Think of it as your secret weapon against environmental stressors, ensuring your skin stays resilient, healthy, and always at its best.
What About Daytime Skincare?
Easy as cake—if we can say so! Stick to a simple rule: apply products from thinnest to thickest consistency. Start with a serum to target specific skin concerns, follow with a moisturiser to lock in hydration, and always finish with SPF to shield your skin from harmful UV rays.
Any exceptions? Yes! If you’re using a face oil, apply it after your moisturiser to seal in all the goodness and maximize hydration. With this effortless routine, your skin stays protected, nourished, and ready to take on the day.

THE BEST INGREDIENTS FOR MEN'S SKINCARE
VITAMIN C & E, SALICYLIC ACID, NIACINAMIDE, HYALURONIC ACID, SQUALENE
You don’t know how to start, what to use and choose. Ask our founder, Lucija Kračun, MD.
To find our your skin type take our SKIN QUIZ.
CLEANSE, MOISTURIZE – REPEAT
Step 1. Cleanse – wash your face twice daily. In the morning and before bed. Cleanser will do its job – removes excess oil, unclogs pores, and washes away sweat, dirt, grime, and leftover skincare products. In the morning you wash away any oil buildup and bacteria transferred from your pillowcases, while in the evening you remove day accumulation – external pollutants or sweat.
Step 2. Exfoliate – two to three times per week – Exfoliating twice a week removes dead skin cells, revealing healthier, brighter skin. Your skin renews every four weeks, but dead cells often linger, leading to rough patches or clogged pores that can cause acne. We have many types of exfoliators, that is why we invite you to read our BLOG to learn more about exfoliation and which process suits you best.
Step 3. Serum – Different serums target different skin concerns. Consult a specialist to find the right one for revitalized, healthy skin. Hyaluronic Acid Youth Elixir, Marine Collagen Serum, Precious Facial Oil Serum or Anti-Ageing Pearl Elixir. The face care “delights”.
Step 4. Moisturise, twice daily – in the morning use a moisturiser to protect your skin from drying out and make a shield for external pollutants. Add SPF in the morning. In the evening, you don’t need SPF, but still moisturise to nourish your skin. If a moisturiser has a hyaluronic acid in to keep your skin plump, even more perfect.
Step 5. SPF – Use SPF in the morning. You can buy a moisturiser with SPF or SPF cream only. Remember to use it in the morning to face the day!
Step 6. Masks (two / three times per week) – We have two different kind of mask – face sheet mask- Hydra Glow Mask and eye patches – Hydrogel Eye Contour Mask. We call it our quick fix skincare sollutions. Have it with you where ever you go to plump your skin on the way. It takes only 10 minutes to get your skin ready to revitalise also during the day.
PROTECT THE SKIN & TARGET YOUR NEEDS
Men’s Skincare – Protect Your Skin and Address Your Needs with Vitamin C
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Sun Protection: Defend your skin from harmful UV rays with essential care.
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Tailored Mask Treatments: Customize your skincare routine to target specific concerns.
Start prioritizing your skin with a complete regimen: cleanse, hydrate, moisturize, exfoliate, and mask for a healthier, more refreshed look.
