
Lucija Kračun, MD
Specialist of family practise
AAAMED diploma for aesthetic medicine
Face serums are highly concentrated skincare products crafted to target specific concerns like wrinkles, uneven texture, and discoloration. Their lightweight consistency—ranging from liquid to gel— allows them to penetrate deeply, making them a key step in any effective skincare routine.
Applied on clean, damp skin after toner and before moisturizer,
serums deliver active ingredients directly where they’re needed most.
Many formulas are versatile enough to be layered, enabling a customized approach to addressing multiple skin concerns at once.

SERUM TYPES
Choosing the right skin serum requires understanding the different types available and identifying key ingredients that align with your specific skincare goals.
anti-aging serums
skin-brightening serums
hydrating serums
free-radical fighting serums
acne-prone and sensitive skin serums
reparative/texture improvement serums
SERUM BENEFITS
Quick Absorption
Face serums are lighter than moisturizers, allowing their thinner consistency to penetrate the skin quickly and effectively.
For Sensitive Skin
With their lightweight formulations, serums are often suitable for acne-prone or oily skin, offering gentle yet effective care.
Reduces Fine Lines & Wrinkles
Many serums are enriched with powerful ingredients like retinol, which help diminish the appearance of fine lines and wrinkles, promoting smoother, younger-looking skin.
Protects Against Free Radicals
Packed with antioxidants serums defend the skin against oxidative stress caused by UV rays and pollution, helping prevent premature aging.
Visible Results
With a higher concentration of active ingredients, serums often deliver noticeable improvements more effectively than many other skincare products.
Feels light
Designed to absorb quickly, serums leave your skin feeling light and refreshed without any heaviness or greasiness.

INGREDIENTS TO LOOK FOR IN FACE SERUMS
FACE SERUM ROUTINES
Anti-aging serums
deliver the best results when used at night. This timing aligns with your body’s natural circadian rhythm, enhancing skin repair and promoting cell turnover while you sleep.
Hydrating Serums
For dry or dehydrated skin, hydrating serums can be used both in the morning and evening to maintain optimal moisture levels, leaving your skin supple, plump, and refreshed throughout the day.
Maximize their benefits and achieve a radiant, healthy complex – by tailoring your serum application to your skin’s needs and the time of day.

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